Food and Drink Coffee At 10:30 a.m. it’s time for the traditional cup of coffee. ‘A cup of coffee’ is not just a cup of coffee in Holland. The small, but strong, cup is to be savored while reading the newspaper or conversing at length with friends. Coffee is given as much time and consideration as a full meal! It is served and ‘observed’ everywhere: at home, at the office, in shops or at school.